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Your On-Demand Board of Advisors and Expert-Led Value Growth System for Business Owners.

A learning community and value growth system — engineered to unleash the power and potential already locked inside your business — creating a business that is worth more every quarter.

Business value generation has become the
wild wild west.

A simple, internal baseline for how value is created, tracked, and compounded inside the business is what's missing. The real opportunity is enabling owners to demystify value generation in real time — without relying on an exit-focused ecosystem just to understand where they stand.

Explore What’s Inside

Value Savvy™ Workbook

The official Value Savvy™ Workbook designed to help you implement the framework with practical exercises, tools, and guided action steps.

$19.00

One time

Value Academy Vault
$499.00
One time

Get anytime access to our growing collection of workbooks, frameworks, workshops, and exclusive content. Lifetime access to the async library. The workbook, the recordings, the tools.


✓ Everything in the Workbook Package
✓ Unlimited lifetime access
✓ All Office Hours sessions recorded notes
✓ Faculty tools, frameworks, and downloadable templates
✓ Async — learn at your speed, no schedule

Academy Membership

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Complete Academy Vault

✓ Curated Private Exclusive Community

✓ Exclusive Member Experiences

✓ Ongoing Strategic Support

$499.00

Per month

Where ambitious business owners become exceptional value creators.

Built for the owner who's serious about increasing business value.

Measure the intangibles. Manage them. Multiply them.

You've stopped accepting that the financial statement is the whole story.

You want a business that compounds — not one that just produces. Restless. Skeptical of theater. Allergic to advice that only works at the end. Hungry for other operators who are doing the work, not selling the dream.

Human Capital

The Leadership Engine

Key-person risk. Founder dependence. The team you'd inherit if you bought the company tomorrow.

Structural Capital

The Repeatability Engine

IP, processes, documented systems, the operating playbooks. The business as machine — not as monument to your memory.

Social Capital

The Reputation Engine

The trust the market extends to your name. The doors that open before you knock. The story buyers tell about you.

Customer Capital

The Loyalty Engine

Retention, recurring revenue, concentration risk, lifetime value. The receivables that don't show up on the receivables line.

The Annual Membership includes:


Expert Faculty Advisors

Our top industry experts demystify value generation and teach you everything they know about compounding the four intangible capitals — Human, Structural, Social, and Customer. Operators, exited founders, M&A advisors, and value-builders who've sat in your seat.


Full-access library of every session, framework, template, and case study. Plus the proprietary scorecards owners use to grade their own enterprise value before a buyer ever scores it.

The Vault


A curated room of vetted owner-operators across the world sharing lessons, hires, shared experience — paired with monthly live sessions led by operators, exited founders, M&A advisors, and value-builders on the four intangible capitals: Human, Structural, Social, and Customer. Members-only. Every session live, recorded, confidential only to members.

Exclusive Community


Not a mastermind. Not a conference. A faculty-led working room of business owners building value alongside each other — 1x a Month Virtually

THESE TAKE PLACE 2ND TUESDAY OF EVERY MONTH

1 PM - 2:30 PM EST

Expert Office Hours


Discounted exclusive access to our curated summer summit where the cohort comes together in person to capstone our 12 month commitment, community, learning, and adventure to celebrate our accomplishments of the program.

The Annual

Value Academy Faculty

Operators who've already sat in your seat.

Faculty rotate quarterly.
Always working operators, exited founders, and specialists.

JON FOLEY

Jon Foley is a seasoned sales executive with nearly 2 decades of leadership experience. He has specialized in high-growth organizations, both building and leading large teams across varied industries. Jon brings a unique balance of sales expertise and proven revenue-generating capabilities. Jon combines a track record of building high-performing sales teams coupled with strong go-to-market strategies and marketing expertise.

KAREN BROWN

Karen Brown is the Founder and CEO of Exponential Results. She draws on 30 years of success as a corporate executive with over 20,000 hours of senior executive coaching experience. Ms. Brown is the author of Unlimiting Your Beliefs: 7 Keys to Greater Success in Your Personal and Professional Life (Morgan James Publish, 2018), endorsed by Brian Tracy, a world-renowned public speaker and self-development author.

EDDIE GELLER

Eddie Geller is the Founder & CEO of SKOR, where he helps leadership teams improve execution, accountability, and organizational performance. Through proven operating systems, Eddie equips founders to build aligned teams and achieve measurable business growth.

TED CAULKINS

Ted Caulkins has 37 years of experience in B2B enterprise sales of which 29 have been in leadership roles, his career passion is to give it back. Now, he serves and consults for organizations fully dedicated to building sales growth, optimizing the best human talent available and fostering a powerful, sustainable team culture of excellence.

TREVOR CROW

Trevor Crow is the Co-Founder of Doida Crow Legal, where he advises entrepreneurs, investors, and business owners on corporate law, mergers and acquisitions, and strategic business transactions. Combining deep legal and tax expertise, Trevor helps founders navigate complex decisions, maximize enterprise value, and achieve long-term business success through practical, business-focused counsel.

ELANA BURR

Elana Burr is the Co-Founder and President of Talent Harbor, where she helps growth-focused companies build exceptional teams through a modern Recruiting-as-a-Service model.Elana combines firsthand experience scaling high-growth businesses with a passion for helping founders hire, develop, and lead outstanding teams.

JON LODUCA

Jon LoDuca is a business strategist specializing in helping entrepreneurs turn their intellectual property into scalable, profitable assets. As the founder of The Wisdom Link and PlaybookBuilder, he has helped more than 400 companies across 20 industries capture, systemize, and monetize their expertise to transform knowledge into lasting business value.

AMY GIGGEY-BURNS

Amy Giggey-Burns is the Founder & CEO of Talent to Team, where she helps growing companies build strong, scalable people strategies through fractional HR leadership. With expertise in organizational leadership and talent development, Amy equips founders to create high-performing teams and healthy workplace cultures that support long-term growth.

KRISTIN WESTBERG

Kristin Westberg is a seasoned revenue growth strategist and executive leader with extensive experience helping founder-led businesses scale through effective sales leadership, strategic planning, and operational excellence. She is passionate about equipping leaders with practical strategies to accelerate growth, build high-performing teams, and increase long-term enterprise value.

JUSTIN VAUGHN

Justin Vaughn is the Founder of Vaughn Law, where he serves as a fractional general counsel and M&A advisor for closely held businesses. With more than 30 years of legal experience, he helps business owners maximize company value, navigate strategic transactions, and prepare for successful exits through practical, business-focused legal guidance.


THE VALUE ACADEMY IS POWERED BY:

  • "This is THE place for growth-minded business leaders focused on building stronger, more valuable companies.

    T.C.
    Business Owner & Advisor

  • "The greatest asset inside the Value Academy isn't the curriculum—it's the caliber of the people sitting around the table. Getting access to that network alone is worth the investment."

    • J.T. Colorado Equity Investor

  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Member

COMMON QUESTIONS: