Fractional CMO services that turn marketing spend into predictable pipeline
A fractional CMO is a senior marketing executive who leads your marketing strategy, team and agencies part-time, usually one to three days a week, so marketing produces measurable pipeline instead of activity. Savvy places fractional CMOs with owner-led B2B and services companies from $5M to $100M in revenue that are spending on marketing but can't tie it to revenue.
Signs you need a fractional CMO
Most new business still comes from referrals and the owner's network.
You pay an agency or a junior marketer, but no one owns strategy or results..
You can’t say what a lead costs or which channel produces customers.
Your positioning sounds like every competitor’s.
Sales and marketing disagree on what a good lead is.
What a Savvy fractional CMO delivers
01
Positioning and message
who you serve, why you win, and how to say it.
02
A pipeline plan
the channels, budget and targets tied to your revenue goal.
03
The right team
direct agencies and contractors, or hire and coach in-house marketers.
04
Measurement
a marketing scorecard shared with sales, reviewed weekly.
How much does a fractional CMO cost?
US fractional CMOs typically charge $8,000–$22,000 per month (midpoint about $12,000–$15,000) or $200–$450 per hour, usually for two to three days a week. The model makes most financial sense for companies between $3M and $50M in revenue (Fractionus).
| Option | Typical time | Typical cost |
|---|---|---|
| Fractional CMO (Savvy) | 1–3 days/week | |
| Fractional CMO (US market) | 2–3 days/week | $8K–$22K/month |
| Marketing agency | Execution only | Varies by scope |
| Full-time CMO | Full time | Salary + bonus + equity + benefits |
Fractional CMO vs. marketing agency
An agency executes the work it's hired to do. A fractional CMO decides what work should be done, sets the budget, holds agencies accountable and ties marketing to the sales number. Most companies under $50M need both, with the CMO leading.
Why SAVVY
Marketing leaders from the lower middle market, not enterprise brand managers.
Connected to revenue. We align your fractional CMO with sales leadership so pipeline turns into closed business.
Builds value, not just leads. Under Value Savvy™, a repeatable demand engine is a driver of enterprise value, not only growth.
Fractional CMO Frequently Asked Questions
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Sets marketing strategy, positioning and budget; leads the team and agencies; and reports marketing results in revenue terms.
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Typically one to three days a week.
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When you've outgrown referral-only growth, are spending on marketing without clear return, or are preparing to scale sales.
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For companies above roughly $3M–$5M in revenue with growth goals, usually yes; below that, a strong marketing manager or agency may be enough.
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Mostly strategy and leadership, with hands-on work during the first 90 days while the plan and team are built.
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Pipeline created, cost per qualified lead, conversion rates and revenue influenced, reviewed monthly.