Treat relationships as an operating system. Score the rhythms and stories driving opportunity, trust, and value. Trust compounds where it's operationalized; it fades where it's assumed. The three Social Capital sessions score the reputation engine, the nurturing rhythm, and the story the market hears when the founder isn't in the room. WHY THIS LEVER Building the Reputation Engine opens the Social quarter because most owners treat reputation as a byproduct of good work rather than an operating system. This session forces the shift — every relationship category is a business function that either has a named owner, a cadence, and a metric, or it's not really a function.