Client Success Story DIVVY
Industry: Legal Tech (Family Law)
Business model: B2C + Attorney Referral Channel
Headquarters: United States (digital-first platform)
Key initiatives: Product launch, establish market positioning, build demand generation and attorney referral ecosystem
The problem
DIVVY had a clear mission: simplify divorce and separation filings through a guided digital experience. The product was built — but a product alone does not create adoption.
The founder faced the classic early-stage gap: how to introduce a sensitive, high-trust legal solution into a market built on personal referrals and attorney relationships.
Key challenges included:
No defined go-to-market launch strategy
Unclear primary buyer (consumer vs. attorney channel)
Messaging struggled to balance empathy with legal credibility
No acquisition funnel beyond word-of-mouth
Founder responsible for partnerships, marketing, and launch coordination
The product worked — but the market didn’t yet know why it mattered.
The solution
Savvy Strategic Partners led the GTM launch strategy and execution architecture to create trust-driven adoption.
Market Positioning
Clarified primary market entry through attorney referral channel
Defined consumer as the end user but attorneys as trust accelerators
Built positioning around “guided clarity” rather than “cheap legal”
Launch Strategy
Structured phased rollout: legal partners → controlled users → broader awareness
Developed messaging framework balancing emotional reassurance with legal confidence
Created differentiation between DIY forms, mediation, and traditional representation
