Client Story True Resilience

Industry: Medical

• Business model: D2C (Direct-to-Consumer)

• Headquarters: Phoenix, AZ

• Key initiatives: Go-to-Market (GTM) strategy development, strategic planning, elevation of team members into leadership roles, establishment of intellectual property (IP) and scalable processes

The Problem:

True Resilience IMS, a rapidly growing medical practice, faced challenges in transitioning from a founder-led operation to a scalable business model. Without a defined go-to-market strategy, documented intellectual property, or a clear leadership structure, growth efforts risked being reactive and unsustainable. Key team members lacked clear pathways to leadership, putting additional strain on the founder and limiting operational capacity.

The Solution:

Savvy Strategic Partners engaged with True Resilience IMS to create a strong foundation for scalable success:

• Built and implemented a comprehensive Go-to-Market (GTM) strategy aligned with long-term business goals.

• Led strategic planning initiatives to ensure organizational alignment and clarity.

• Developed and institutionalized proprietary intellectual property (IP) and operational processes to support scalability.

• Elevated internal team members into leadership functions, creating distributed ownership and expanding operational bandwidth.

The Results:

With strategic guidance and fractional leadership support, True Resilience IMS accomplished major milestones:

• Launched a clear, effective GTM strategy to drive targeted growth.

• Transitioned key team members into leadership roles, reducing founder dependency.

• Documented IP and operationalized core processes to enable scalable service delivery.

• Positioned the business for accelerated growth and future expansion with a sustainable leadership model.