Client Story
True Resilience

Industry: Medical

  • Business model: D2C (Direct-to-Consumer)

  • Headquarters: Phoenix, AZ

  • Key initiatives: Go-to-Market (GTM) strategy development, strategic planning, elevation of team members into leadership roles, establishment of intellectual property (IP) and scalable processes

The problem

True Resilience IMS, a rapidly growing medical practice, faced challenges in transitioning from a founder-led operation to a scalable business model. Without a defined go-to-market strategy, documented intellectual property, or a clear leadership structure, growth efforts risked being reactive and unsustainable. Key team members lacked clear pathways to leadership, putting additional strain on the founder and limiting operational capacity.

The solution

Savvy Strategic Partners engaged with True Resilience IMS to create a strong foundation for scalable success:

  • Built and implemented a comprehensive Go-to-Market (GTM) strategy aligned with long-term business goals.

  • Led strategic planning initiatives to ensure organizational alignment and clarity.

  • Developed and institutionalized proprietary intellectual property (IP) and operational processes to support scalability.

  • Elevated internal team members into leadership functions, creating distributed ownership and expanding operational bandwidth.

The results

With strategic guidance and fractional leadership support, True Resilience IMS accomplished major milestones:

  • Launched a clear, effective GTM strategy to drive targeted growth.

  • Transitioned key team members into leadership roles, reducing founder dependency.

  • Documented IP and operationalized core processes to enable scalable service delivery.

  • Positioned the business for accelerated growth and future expansion with a sustainable leadership model.