The problem

APN Group, a thriving accounting and finance firm, found itself stuck in a frustrating cycle of ineffective marketing partnerships. Despite repeated investments in external agencies, the company struggled with inconsistent messaging, lack of strategic direction, and poor marketing results. Without a solid internal marketing leader, APN Group’s growth potential was limited by missed opportunities and brand inconsistency.

The solution

A seasoned Fractional CMO, Mindy, to lead and revitalize APN Group’s marketing efforts:

• Developed a customer-first, insight-driven strategic brand positioning.

• Created cohesive B2B marketing collateral and social strategies tailored to APN Group’s ideal client.

• Established and executed a consistent, results-driven marketing plan aligned with business goals.

• Provided leadership and internal structure to ensure marketing efforts were sustainable and high-performing.

Client quote:

"Before Mindy joined our team at APN Group as a Fractional CMO, we were stuck in a cycle of disappointment with one marketing agency after another. Mindy came in with her exceptional skills and dedication to putting the customer first. Her ability to craft insight-driven strategic brand positioning, social strategies, and B2B collateral is truly outstanding. With Mindy at the helm, we finally have a consistent marketing plan that is providing APN Group with the exposure needed."
– Ginger, CEO, APN Group

The results

• APN Group shifted from reactive, piecemeal marketing to a strategic, consistent brand presence.

• Established a sustainable marketing foundation with clear messaging, strong social media engagement, and effective collateral.

• Achieved greater visibility in target markets, supporting stronger lead generation and business growth.

• Replaced the instability of agency turnover with trusted, experienced marketing leadership integrated into the executive team.